Tuesday, December 28, 2010

How to sell a one-hour drama to FX or USA or A&E or whoever.

It's very simple.  I have discovered the basic cable one-hour formula.  Follow these steps and you premiere right after BURN NOTICE. 

Start with a handsome likable actor. Heavy on charm, athletic, has a dimple, and can deliver a joke without needing a stunt double. For background, he was in some branch of law enforcement. Cop, U.S. Marshall, CIA, secret service, security guard at Warner Brothers.

And we learn he’s a real rogue. Does things his own way. Often gets in trouble with his superiors. He’s just incorrigible. But he’s the best cop/Marshall/CIA agent/gate guard at Warners that has ever been. Lightening fast draw, sharp shooter, explosives expert, Mensa candidate. He’s absolutely fearless but super cool. He drinks beer. He sleeps with any woman he’s assigned to protect.

As the pilot begins his rogue-ness gets him in trouble. He’s fired or reassigned. If fired, he’s trying to get his job back. If reassigned, he’s sent to the most fish-out-of-water locale you can find. Let's say he's from Chicago. Ship him off to the Everglades.

If possible, set the show in some sun drenched city. Miami, San Diego. Great excuse to show hot girls in bikinis, bright beauty shots, and easier to duplicate when you shoot in San Pedro, California.

Also, try to set him in a town where he has ties. Give him a hot ex-wife or ex-girlfriend that he still sort of loves and still sort of loves him. They broke up because of his rogue-ness or some fault that he has that every woman in America would ignore in two seconds to snare a prize like this.

He has a dark past that he needs to work through… when it’s convenient. Former lover died.  Former partner died.  Steve McQueen died.

For good measure, throw in an eccentric parent (preferably one who was hot and starred in a show his or herself in the 80s).

He also has to have a partner who’s either crazier than he is, or the total opposite. Someone has to say, “You’re going to get us KILLED!” at least once an episode.

It’s very important that your hero have a moral code. He only kills bad guys. He has a soft spot for innocent downtrodden saps who are in trouble. Yes, he’s tough but he’s empathetic, and don’t you dare make a big deal of thanking him. He’s adorably shy.

In addition to solving crimes, and dodging ten thousand stray bullets an episode, there’s always a larger story arc. Some secret to uncover, or an elusive nemesis he needs to catch… when it’s convenient.

Throw in some action sequences, chase scenes, explosions (at least for the pilot), and there has to be a helicopter in at least one scene (I have no idea why but you do). Then mix in some "character" scenes so we see the hero is sensitive as well as strong. 

Give the show a snappy title that’s no more than two words. JUSTIFIED, TERRIERS, THE GLADES, BURN NOTICE. And you’re good to go.

Best of luck. Give me shared creator credit when you sell your show. And you better hurry. Other writers have figured out this formula too. And John Corbett is not going to be out there forever.

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